SaaS PlatformAmazon AnalyticsMulti-MarketplaceE-CommerceClient: Sictec Infotech

From Marketplace Chaos to One Unified Dashboard

DeftReport aggregates sales data from multiple Amazon marketplaces into a single analytics dashboard. We built a SaaS platform that connects to Amazon MWS API, giving sellers real-time visibility across all their markets.

Built withLaravel · Amazon MWS API · MySQL · Chart.js

The Problem

Amazon sellers operating across multiple marketplaces — UK, Germany, France, and beyond — had no way to see all their sales data in one place. Every marketplace required a separate login, a separate dashboard, and a separate mental model.

The result: hours wasted on manual data collection, teams with no visibility into live numbers, and business decisions made on yesterday's spreadsheet instead of today's data.

Logging Into Each Marketplace Separately

Checking sales for UK, DE, and other markets meant jumping between Amazon Seller Central accounts. No unified view.

Hours of Manual Data Collection

Sellers spent hours copying numbers from different dashboards into spreadsheets just to compare regions.

Team Locked Out of Sales Data

Only the account owner could log into Seller Central. Team members had no access to real-time numbers.

No Cross-Marketplace Comparison

Impossible to spot trends across regions without manually assembling data side by side.

0
KPIs at a Glance — orders, units, avg/order, net sales, avg/unit
0%
Team Access to Live Sales Data
~0%
Less Time on Manual Reporting
0
Dashboard for All Marketplaces

What Was at Stake

Amazon MWS API Integration

Complex authentication flows, strict rate limits, and data normalization across regions with different currencies and formats. Each marketplace has its own API quirks that needed to be abstracted into a consistent data layer.

Multi-Tenant SaaS Architecture

Each seller’s marketplace credentials and sales data must be completely isolated. The platform needed to handle multiple sellers, each with multiple marketplaces, without any data leaking between accounts.

Real-Time Data at Product Level

Syncing ASIN-level data with inventory counts, day-over-day comparisons, and sparkline trends. The dashboard had to feel live while respecting API rate limits and keeping database queries fast.

How We Solved It

Each solution directly eliminates a pain point from the old workflow

Unified Sales Dashboard

  • KPI cards with sparkline trends
  • Product table with ASIN details
  • Marketplace tabs for quick switching
  • Day-over-day comparison at a glance

Multi-Marketplace Management

  • 3-step guided wizard to connect accounts
  • Support for any Amazon region
  • Credential management per marketplace
  • Activate or deactivate markets instantly

Team Collaboration

  • Invite team members by email
  • Manage permissions and roles
  • Everyone sees the same live data
  • No more sharing login credentials

Product-Level Analytics

  • Individual ASIN tracking
  • Today vs yesterday comparison
  • Inventory: available, receiving, transfer
  • Per-unit pricing and revenue breakdown

Feature Spotlight

KPI Cards with Live Trends

Sparklines showing order volume, units sold, and revenue trends with percentage changes. At a glance, sellers know if their numbers are up or down across all marketplaces.

SparklinesPercentage changesMulti-marketplace

Guided Marketplace Onboarding

A 3-step wizard walks sellers through connecting their Amazon Seller Central account. Select region, enter MWS credentials, and the data starts flowing automatically.

3-step wizardAuto-syncAny region

ASIN-Level Intelligence

Product images, per-unit pricing, inventory breakdown, and day-over-day comparison for every ASIN. Sellers can drill down from the dashboard to individual product performance.

Product imagesInventory trackingDay-over-day

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See It in Action

How sellers and their teams interact with the platform day to day

Before & After

What changed once the platform went live

Sales Visibility

Log into each Amazon marketplace separately

One dashboard for all regions

Data Collection

Hours copying numbers into spreadsheets

Real-time automatic sync via MWS API

Team Access

Only the account owner could see sales data

Full team access with role-based permissions

Decision Speed

Decisions based on yesterday’s spreadsheet

Live KPIs with sparkline trend analysis

Our Approach

From understanding seller workflows to a live SaaS platform

Step 1 · Month 1

Understood the Workflow

Mapped seller workflows, explored MWS API capabilities, and designed the multi-marketplace data model.

Step 2 · Month 2–4

Built the Platform

Built the dashboard, API integration, multi-tenant architecture, team management, and onboarding wizard.

Step 3 · Month 5+

Launched as SaaS

Sellers self-onboarded via the wizard, teams gained live visibility, manual reporting stopped.

We were managing sales across multiple Amazon marketplaces with no unified view. Sonicode built us a platform that pulls everything into one dashboard — real-time analytics, team access controls, and product-level insights across every market. It completely changed how we run our e-commerce operations.
James Lin
James Lin
CEO & Founder, Sictec Infotech

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