Enterprise PlatformEvent ManagementCustom CMSGDPR ComplianceClient: Finanz Informatik

From Scattered Event Planning to One Unified Platform

Finanz Informatik needed a public-facing web platform for FI Update and FI-Connect events. We built a custom CMS with drag-and-drop page builder, MMDB sync, and attendee self-service.

Built withLaravel · Custom CMS · MMDB API · Server-Side Rendering

The Problem

Finanz Informatik organizes large-scale industry events — FI Update and FI-Connect — but had no dedicated web platform. Event content lived across spreadsheets, emails, and developer-maintained static pages.

The result: every content change required a developer, attendee data was manually transferred between systems, and there was no self-service for participants to manage their own profiles or registrations.

Every Content Change Needed a Developer

Marketing couldn’t update event pages without filing a dev ticket. Even simple text changes took days to go live.

Manual Data Transfer from MMDB

Speaker details, session info, and attendee data were manually copied between systems — error-prone and time-consuming.

Multi-Date Events Were a Nightmare

FI-Connect ran across multiple dates and locations. Configuring each variant required custom development every time.

No GDPR-Compliant Self-Registration

Attendees had no way to manage their own profiles, check event agendas, or handle consent — all done via email chains.

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Drag-and-Drop Component Types
0
User Roles with Granular Permissions
0%
Content Changes Without Developer
0
Click to Sync All MMDB Data

What Was at Stake

Flexible CMS for Non-Technical Users

11 component types that marketing can drag and drop to build event pages. Live preview, reordering, and publish controls — all without touching code. The page builder had to be intuitive enough for non-developers while powerful enough for complex event layouts.

Bidirectional MMDB Synchronization

One-click sync pulls speaker details, session schedules, and attendee data from MMDB. Conflict handling ensures no data is lost when both systems are updated simultaneously. The sync needed to work reliably during live events with hundreds of attendees.

GDPR Compliance and Role-Based Access

Cookie consent banners, Impressum, and Datenschutz pages built into the platform. Three distinct roles — Admin, Editor, and Viewer — with granular permissions controlling who can publish, edit, or only view content.

How We Solved It

Each solution directly eliminates a pain point from the old workflow

Visual Page Builder

  • 11 drag-and-drop component types
  • Live preview before publishing
  • Reorder sections with drag handles
  • No developer needed for content updates

MMDB Synchronization

  • One-click data sync from MMDB
  • Speaker and session import
  • Attendee data synchronization
  • Conflict detection and resolution

Attendee Self-Service

  • Personal profile management
  • Event agenda browsing
  • Session registration
  • GDPR-compliant data handling

Configurable Navigation

  • Dynamic menu management
  • Multi-level navigation support
  • Per-event menu configuration
  • Footer and header customization

Feature Spotlight

Visual Page Builder

11 component types including hero banners, speaker grids, schedule tables, and rich text blocks. Marketing drags components onto the page, fills in content, and publishes — all through an intuitive admin interface.

Drag-and-drop11 componentsLive preview

MMDB Synchronization

A single click pulls all speaker profiles, session schedules, and attendee registrations from MMDB into the platform. Smart conflict handling ensures data integrity when both systems are updated during live events.

One-click syncConflict handlingLive events

Granular Permissions

Three distinct roles — Admin, Editor, and Viewer — each with fine-grained access controls. Admins manage users and settings, Editors handle content, and Viewers can only browse. All wrapped in GDPR-compliant cookie consent and privacy pages.

3 rolesGDPR complianceAccess control

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See It in Action

How the marketing team and attendees interact with the platform

Before & After

What changed once the platform went live

Content Updates

Developer needed for every change

Marketing edits via drag-and-drop

Data Sync

Manual copy from MMDB

One-click automatic sync

Event Config

Custom dev for each multi-date event

Admin configures in settings

Access Control

Shared logins, no boundaries

3 roles with granular permissions

Our Approach

From mapping event workflows to a live CMS platform

Step 1 · Month 1

Mapped the Event Workflow

Analyzed event workflows, mapped MMDB data, and designed the CMS architecture with roles and permissions.

Step 2 · Months 2–5

Built the Platform

Built the page builder, MMDB sync, attendee portal, navigation system, and role-based access control.

Step 3 · Month 6+

Launched for Live Events

Launched for live events. Marketing manages content independently, MMDB syncs automatically, attendees self-register.

The event website gave us a professional, fully customizable platform that our team can update without developers. The drag-and-drop page builder, automatic MMDB synchronization, and GDPR-compliant registration — it all just works. Our attendees finally have one place for everything they need.
Julia Koch
Julia Koch
Managing Director, Finanz Informatik

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