SaaS PlatformHealth & NutritionPersonalization EngineMeal PlanningClient: Ketolific

From Generic Diets to Personalized Keto Meal Plans

Ketolific turns a 1-minute quiz into a fully personalized weekly keto meal plan. We built the quiz-to-plan engine, dietary profile calculator, meal swap system, and shopping list generator — serving 21,000+ paying customers with a one-time purchase model.

Built withLaravel · Vue.js · MySQL · Redis · Stripe · PayPal

The Problem

Most keto diet products hand you the same 7-day plan regardless of whether you're a 25-year-old athlete or a 50-year-old with a desk job. They ignore what foods you actually eat, what your body needs, and what your goals are.

The result: users drop off within days. The plan doesn't feel like theirs. They can't swap meals they dislike, can't figure out what to buy at the store, and have zero insight into their own dietary profile.

One-Size-Fits-All Diet Plans

Generic keto plans ignored individual body metrics, food preferences, and health goals. Users got cookie-cutter PDFs that didn't match their lifestyle.

No Way to Swap Meals

Stuck with meals you didn't like? Too bad. Existing plans offered no flexibility to replace a dish while staying within your macro targets.

Grocery Shopping Was Guesswork

Users had to manually figure out what ingredients to buy, how much, and for which meals. No aggregated shopping list from the plan.

No Dietary Profile Feedback

Users had no idea what their BMI, metabolic age, or daily calorie target actually was. They started a diet blind, with no personal health context.

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Paying Customers
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Personalization Dimensions in the Quiz
0
Unique Meals Generated Per Week
0%
Automated — Quiz to Plan in Under 60 Seconds

What Was at Stake

Personalization Engine from 8 Input Dimensions

Gender, health goal, activity level, exercise frequency, meat preferences, vegetable preferences, dairy preferences, and body measurements all feed into a single algorithm that generates a nutritionally balanced 7-day plan. Every combination must produce a valid result.

Meal Swap Without Breaking Nutrition

When a user swaps a lunch, the replacement must match the original meal's calorie and macro profile while respecting their ingredient preferences. The swap algorithm filters from hundreds of keto recipes in real time.

Conversion-Optimized Purchase Funnel

The quiz-to-paywall flow had to feel seamless — not salesy. Urgency mechanics, social proof from 21,000+ reviews, dual payment gateways (Stripe and PayPal), and instant post-payment access all needed to work without friction.

How We Solved It

Each solution directly eliminates a pain point from the old workflow

Your Plan, Built From Your Answers

  • 8-step quiz captures goals, activity, and food preferences
  • Dietary profile calculated: BMI, metabolic age, calories, macros
  • Plan adapts to every unique input combination
  • Results in under 60 seconds

A Full Week of Meals, Ready to Go

  • Breakfast, lunch, snack, and dinner for 7 days
  • Food thumbnails and dish names at a glance
  • Week navigation to plan ahead
  • Skip entire days when needed

Don't Like a Meal? Swap It Instantly

  • One-tap swap for any meal slot
  • Alternatives matched to your calorie and macro targets
  • Cook time and calorie badges for quick comparison
  • Sort and filter swap options

Shopping List Generated Automatically

  • All ingredients aggregated from the weekly plan
  • Quantities in both metric and imperial units
  • Check off items as you shop
  • Recipe count shows how many meals use each ingredient

Feature Spotlight

Dietary Profile Dashboard

After the quiz, users see their BMI on a curve chart, metabolic age, daily calorie target with a gauge meter, recommended water intake, achievable weight, and a macro donut chart (75% fats, 20% protein, 5% carbs). It makes the plan feel personal before they see a single recipe.

BMI calculatorMacro breakdownCalorie targeting

Conversion-Optimized Onboarding

The 8-step quiz uses full-screen questions with a progress bar, hexagonal icon buttons, and toggle ingredient selectors. Each step collects data that makes the generated plan more personal — so by the time users hit the paywall, they're invested in their result.

8-step quizProgress trackingMobile-first

Smart Shopping List

The shopping list aggregates every ingredient from the weekly plan, deduplicates quantities, and tracks what's been purchased with checkbox strikethroughs. Users know exactly what to buy and how much — no mental math at the grocery store.

Auto-aggregationDual unitsCheckbox tracking

Need a personalization engine that converts? Let's build your quiz-to-product funnel.

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See It in Action

From a 1-minute quiz to a fully personalized weekly meal plan

Before & After

What changed for users once the platform launched

Diet Planning

Generic PDF plans that ignore your body and preferences

Personalized 7-day meal plan from an 8-step quiz

Meal Flexibility

Stuck with meals you don't like — no alternatives

One-tap swap with calorie-matched keto alternatives

Grocery Shopping

Manually figure out what to buy and how much

Auto-generated shopping list with checkboxes and dual units

Health Awareness

Start a diet blind — no BMI, no calorie target, no macros

Full dietary profile: BMI, metabolic age, calories, macro split

Our Approach

From understanding the keto user journey to a live product with 21,000+ customers

Step 1 · Month 1

Understood the User Journey

Mapped the quiz-to-plan flow, designed dietary calculations, and planned the meal generation algorithm.

Step 2 · Month 2–4

Built the Platform

Built the quiz, personalization engine, dietary dashboard, meal swap, shopping list, and payment flow.

Step 3 · Month 5+

Launched to 21,000+ Customers

Users completed quizzes, received personalized plans, and the platform scaled to 21,000+ paying customers.

We needed a platform that could turn a simple quiz into a fully personalized meal plan — with macros, swappable meals, and auto-generated shopping lists. Sonicode built it from scratch and we launched to over 21,000 paying customers. The quiz-to-plan flow they designed converts better than anything we've tested before.
DH
Daniel Hayes
Founder, Ketolific

Let's Work Together

Ready to transform your ideas into reality? Get in touch with our team.